The dairy industry’s spotlight will be trained on Madison, Wisconsin, when World Dairy Expo takes place October 2-6.

It’s the place for world-class competition among the country’s top dairy breeders, with seven national and international breed shows, the Kingsmill Farm II International Futurity and six breed sales held on the grounds. More than 2,000 head are expected to parade across the show arena’s colored shavings.

This year more than 1,500 exhibit booths will display a full spectrum of dairy-focused technology, products and services up and down every aisle.

Attendees can take advantage of free education seminars on dairy management and other industry issues. These programs offer Expo visitors technical expertise to stay knowledgeable, competitive and profitable. Virtual farm tour programs offer the chance to explore a variety of dairy operations from around the continent without leaving World Dairy Expo. The half-hour visual presentations by producers offer a virtual learning experience right on the grounds.

Industry enthusiasts are invited to attend World Dairy Expo’s Dinner with the Stars on Wednesday evening, October 3. Four individuals will be recognized for their lifetime of service to the dairy industry. The 2007 honorees include: Deborah Reinhart, Wisconsin - Dairy Woman of the Year; Frank Regan, Iowa - Dairyman of the Year; Steve Larson, Wisconsin - Industry Person of the Year and Dr. Juan Debernardi, Argentina - International Person of the Year.

World Dairy Expo is an international trade and cattle show for dairy producers. Last year, 65,563 visitors from 80 countries attended the show. Hours for World Dairy Expo are 9:00 a.m. to 5:00 p.m. Tuesday through Saturday. Daily admission is $7 (US dollars) per person and season passes are $21 (US dollars) per person. Parking is free. For more information, contact World Dairy Expo at 608-224-6455, via email at wde@wdexpo.com or go online at www.worlddairyexpo.com.