I believe one of the things I’m most proud of is that despite growing in circulation, advertising coverage, page count, editorial quality or any other important measuring stick of “success” in the publication business, we have remained firmly connected with the person in the field, in the barn, on the tractor or truck – the producer.
That, more than anything else, is our constant focus: What challenges or successes is he or she experiencing? What information does he or she most need, consistently delivered? How can we best serve them? I firmly believe that keeping our focus on producers will result in a win for our readership, for our advertisers and for ourselves.